An integral yet sometimes overlooked component of a successful drug launch is the development of a comprehensive medical communications plan

A well-structured and effective steering committee provides long-term support. See how to activate a successful steering committee...

Thanks to the digital age we live in, we see new trends in how pharmaceutical companies engage with their HCP audience ...

There is a lot to accomplish during the post-launch period to ensure a product's success. Here are 6 key priorities to keep top of mind.

It is important to address these 7 areas as part of your pre-launch strategy to help ensure a successful drug launch.

Enlisting input and guidance from KOLs is critical to the development of brands. Learn about 5 key drivers for successful engagement ...

There's a broad range of strategic initiatives designed to augment your path to success in achieving your medical communication goals...

Understanding the nuances of KOL Mapping can help increase a mapping project’s success. Be sure to consider these 5 important aspects...

Speaker programs are a valuable service that industry provides to the HCP community. See how SAKSeBUREAU is a useful tool for your team!

One of the most dynamic forums for engaging and sustaining KOL-pharma relationships is the activation of an elite KOL Working Group...